FOCUS – Hong Kong video production

Cinematic grade camera equpiment for filming corporate videos

Professional HK video company

Creating a high-end corporate video involves a combination of technical expertise, artistic vision, and attention to detail. Let’s dive into the essential checklist of cinematic filming equipment you’ll need to produce professional corporate videos:

1. Pre-production Planning

Before you start filming, lay the groundwork:

  • Storyboard: Create a visual outline of your video. Plan shots, angles, and transitions.

  • Script: Write or outline the narration or dialogue.

  • Location Scouting: Visit the shooting locations to assess lighting, acoustics, and logistics.

2. Essential Cinematic Filming Equipment

Camera and Lenses

  1. Cinema Camera: Invest in a high-quality cinema camera. Options include the Blackmagic URSA Mini Pro, RED DSMC2, or Sony FS7.

  2. Prime Lenses: Use prime lenses for sharpness and low-light performance. Popular choices are 24mm, 50mm, and 85mm.

  3. Zoom Lenses: A versatile zoom lens (e.g., 24-70mm) is useful for capturing different angles.

Stabilization Gear

  1. Tripod: A sturdy tripod ensures stable shots.

  2. Gimbal: For smooth tracking shots and dynamic movement.

  3. Slider: Adds cinematic motion to your shots.

Lighting Equipment

  1. LED Lights: Soft, adjustable LED panels provide consistent lighting.

  2. Reflectors: Bounce natural light onto your subject.

  3. Light Stands: Position lights at the right angles.

Audio Gear

  1. Lavalier Microphones: Clip-on mics for clear dialogue.

  2. Shotgun Microphones: Capture ambient sound.

  3. Audio Recorder: Record high-quality audio separately.

Accessories

  1. Filters: ND filters control exposure.

  2. External Monitor: Helps with framing and focus.

  3. Camera Rig: Shoulder rigs or cages for stability.

3. Filming Techniques

  1. Composition:

    • Use the rule of thirds.

    • Frame subjects symmetrically or asymmetrically.

    • Utilize leading lines.

  2. Depth of Field:

    • Adjust aperture for shallow or deep focus.

    • Separate subjects from backgrounds.

  3. Camera Movement:

    • Pan, tilt, and dolly shots add dynamism.

    • Use slow, deliberate movements.

  4. Lighting:

    • Three-point lighting: Key, fill, and backlight.

    • Natural light or controlled artificial lighting.

4. Post-production

  1. Editing Software:

    • Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro X.

  2. Color Grading:

    • Enhance mood and consistency.

    • Correct color balance.

5. Final Touches

  1. Sound Design:

    • Add music, voiceover, and sound effects.

    • Mix audio levels.

  2. Export and Delivery:

    • Export in high resolution (e.g., 4K).

    • Choose appropriate file formats.

Attention to detail and creativity make the difference in high-end corporate videos. Practice, experiment, and refine your skills to achieve cinematic excellence!