Guide to Diversifying Post Production Services for Video Production Companies
Diversifying post production services can enhance a video production company’s offerings, attract a broader client base, and increase revenue streams. Here are several strategies to consider:
1. Expand Audio Services
Sound Design: Incorporate sound effects and ambient noises to create a more immersive experience.
Voiceover Work: Offer in-house voiceover recording or connect clients with voice talent.
Music Licensing: Provide options for licensed music, or offer original compositions for custom projects.
2. Enhance Visual Effects (VFX)
Basic VFX Packages: Create tiered packages for various levels of visual effects, from simple fixes to complex animations.
Specialized Effects: Invest in specific areas like motion graphics, 3D modeling, or augmented reality enhancements.
3. Color Grading and Correction
Basic Correction Services: Provide color correction as a standard service in your post production workflow.
Advanced Grading: Offer higher-end color grading for clients looking to achieve a particular mood or aesthetic.
4. Editing Packages
Custom and Tiered Editing Services: Develop tailored editing packages that cater to different budgets and project scales.
Editing for Different Platforms: Adapt content specifically for various platforms, such as social media, television, or streaming services.
5. Subtitle and Caption Services
Multilingual Subtitling: Provide subtitling services in multiple languages to reach a global audience.
Accessibility Options: Offer closed captioning services for compliance with accessibility standards.
6. Archiving and Asset Management
Digital Asset Storage: Create solutions for clients to store and manage their video assets safely and affordably.
Restoration Services: Offer video restoration services for older footage, catering to long-term clients and archival projects.
7. Consultation and Training
Workshops: Host workshops on video editing techniques, software, and best practices for clients and aspiring filmmakers.
Consultation Services: Provide consulting for companies seeking to improve their internal video production capabilities.
8. Collaboration with Other Creatives
Partnerships: Form partnerships with graphic designers, animators, or marketing professionals to provide comprehensive packages.
Freelancer Networks: Build a network of freelancers to handle overflow projects or specialized services not offered in-house.
9. Incorporate Emerging Technologies
360-Degree Video and VR: Start offering services related to virtual reality and 360-degree video production.
Drone Footage: Include drone video as a post production option for projects that require aerial shots.
10. Client-Centric Customization
Tailored Services: Survey clients to understand their needs and preferences, then tailor post production services accordingly.
Feedback Loop: Establish a system for ongoing feedback to continually refine and develop service offerings.
By diversifying post production services, video production companies can not only differentiate themselves from competitors but also meet the evolving needs of their clients. Implementing some or all of these strategies can create a robust service portfolio that contributes to long-term growth and success.
